The UK is a nation of self-proclaimed ‘animal lovers’. Yet when asked, only 10% of Brits said they would act on an animal’s behalf. For their 200th anniversary, the RSPCA, the UK's largest animal charity, wanted to rally the nation to be kinder to all animals. Not just their family pets. 

 

So we created an anthem for the animal kingdom - with one clear message.
To treat every creature with the kindness they deserve.