You only have to look at your mailbox compared to your inbox, to see the steady decline in letters being sent. Not to mention the threat to parcel sales from eCommerce competition. So Australia Post asked us: How do we stay relevant in the digital age?’

Meet the Video Stamp. Part tradition (the humble stamp),

part technology (QR code) - this world first let Australians ‘send themselves’ to loved ones via a 15-second personalised video message, attached to a parcel.