At a time when discounts on inflated energy rates were a national topic - we launched ‘The Art of the Unsell’. A series of films that heroed AGL’s simple, fixed low energy rate. A rate so good, no gimmickry was required in its sell. 

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Working with renowned Australian artist and director James Dive, we created a campaign that depicts the artful destruction of annoyances and clichés found in the retail world. From red sales balloons to irritating sales voices and discount flyers.